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Major Grocery Chain Distances Itself From Iowa Radio Host Mickelson | Blog | Media Matters for America

9.9.15

Major Grocery Chain Distances Itself From Iowa Radio Host Mickelson | Blog | Media Matters for America: "Hy-Vee has asked WHO Radio to no longer air the recorded announcement referencing the Hy-Vee studio name during the Jan Mickelson show," Tara Deering-Hansen, Hy-Vee's Group Vice President, Communications, said in a statement issued Friday. "We have also instructed WHO Radio to no longer air pre-recorded Hy-Vee commercials during his program. We will continue our overall sponsorship with WHO Radio. And we will continue to own the naming rights to the studio, which is governed by a legal contract that does not specify the sponsoring of Mickelson's show. As with all programming, we neither support nor endorse the views expressed by a show's host or listeners."

Despite Hy-Vee's statement, an advertisement for the company recorded by WHO hosts Van and Bonnie aired on today's edition of Mickelson's program. Hy-Vee told Media Matters they are "checking into" what happened.


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Dispatch: Aboriginal Press Media Group  |   Permalink  |   [9.9.15]  |   0 comments

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