Amid Redskins Controversy, Adidas to Help High Schools Change Native American Mascots - Mic: Adidas hopes its offer will break down barriers that prevent schools from changing their team's Native American mascots, such as the cost of redesigning it.
"Extraordinary things happen because of sports," Eric Liedtke, an Adidas Group executive board member who was at the White House Tribal Nations Conference, wrote in the press release. "There are countless stories – Jesse Owens at the 1936 Olympics, Jackie Robinson breaking the color barrier, Billie Jean King igniting a women's movement. Today, we can add another story on how sports bring people together and provide common ground to ignite change."
A welcomed move: Change the Mascot, a national campaign to remove the Washington Redskins' Native American name and mascot, applauded the news in a press release. "This is a tremendous display of corporate leadership by adidas," the group's leaders said in the statement. "We hope that a number of companies including FedEx, whose name adorns the Washington NFL team's stadium, will step forward and follow adidas's lead."
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