Not Famous Enough? Navajo Nation Loses Urban Outfitters Case | News | teleSUR English
20.5.16
Not Famous Enough? Navajo Nation Loses Urban Outfitters Case | News | teleSUR English: The Indigenous tribe—the largest in the United States—had to prove that the term “Navajo” is “widely recognized by the general consuming public of the United States” to move forward with the trademark dilution case, which few courts have been able to prove, said New Mexico’s District Judge Bruce Black on Friday.
The nation, which filed the lawsuit in 2011, is demanding either all profits generated from the retailer's "Navajo" clothing and accessory line or US$1,000 per day per item. After a cease and desist letter, the chain pulled the Navajo name from its stores, but not from those of its subsidiaries or its catalogues.
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