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Brazilian supermarkets ban beef linked to Amazon deforestation

28.3.13

Brazilian supermarkets ban beef linked to Amazon deforestation: The Brazilian Association of Supermarkets signed the pact Monday with the Federal Public Prosecutor's Office, whose actions in 2009 — namely the threat of multi-billion dollar fines — helped pressure grocery chains into demanding deforestation-free beef from the world's largest cattle producers. That pressure, which came at the same time as an intense Greenpeace campaign against major leather and beef buyers, eventually led the biggest players in the Brazilian cattle industry to sign a landmark accord to phase Amazon forest destruction out of their supply chains.

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