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Referendum: Study finds those with more info are more likely to vote yes | Politics | theguardian.com

8.9.14

Referendum: Study finds those with more info are more likely to vote yes | Politics | theguardian.com: A study by the Behavioural Laboratory at the University of Edinburgh found that when undecided voters are presented with a balanced set of arguments, their support for independence increased by between 10% and 15%.

This rose amongst individuals who described themselves as more engaged with politics, to between 18% and 22%.

A group of nearly 300 took part in the study in April and May this year. Before the experiment, 70% described themselves either undecided or open to changing their minds. Researchers found that when more information was provided, the level of indecision amongst these voters had halved.


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