Political Billboards Now Scanning Your Face to Analyze Your Reaction – Seriously | The Free Thought Project

12.11.15

Political Billboards Now Scanning Your Face to Analyze Your Reaction – Seriously | The Free Thought Project: David Plouffe, President Obama’s former campaign manager, said the tools “would be new ground for political campaigns.”

Mr. Plouffe added: “The richness of this data compared to what is gathered today in testing ads or evaluating speeches and debates, which is the trusty old dial test and primitive qualitative methods, is hard to comprehend. It gets more to emotion, intensity and a more complex understanding of how people are reacting.”

But “the horrendous dial ratings on the bottom of televised presidential debates,” he said, referring to the real-time reactions of undecided voters shown on the television screen, “may now be replaced with the only thing worse: sweat, eye and cardiac monitoring measurements of key voter segments.”